The Innovation Zone

Koulopoulos, Thomas M

Published by Nicholas Brealey Publishing
ISBN 10: 1857885791 / ISBN 13: 9781857885798
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Num Pages: 201 pages, black & white illustrations, figures. BIC Classification: KCM; KF. Category: (G) General (US: Trade). Dimension: 230 x 154 x 16. Weight in Grams: 402. . 2011. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: For Steve Jobs and Bill Ford, Microsoft and 3M, a new business model of innovation has become the driving force behind their success. With strong leadership and a disciplined process, today's leaders are creating more than great products--they are taking the role of innovation beyond R&D, placing it squarely at the center of the organization's core competencies and changing the very nature of the customer experience. Packed with examples and stories about the way innovation takes place inside dozens of next-generation global organizations, "The Innovation Zone" takes a first-hand look behind the glitz of the latest gadgets to explore the methods, tools and behaviors that build increasing market value for the company, respect for the brand and long-term competitive dominance. This new playbook for developing and leading a culture of innovation debunks the traditional thinking that it all begins as a single invention or flash of insight. Instead, the author's Innovation 2.0 framework, assessment tools and techniques and classic examples--from NASA and the space suit to the Sony Walkman and GM's OnStar--demonstrate how the Seven Lessons of Innovation can be learned by any leader committed to creating a protected space where ideas are identified and evaluated, and championing the process throughout the organization.

Product Description: For Steve Jobs and Bill Ford, Microsoft and 3M, a new business model of innovation has become the driving force behind their success. With strong leadership and a disciplined process, today's leaders are creating more than great products--they are taking the role of innovation beyond R

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Title: The Innovation Zone
Publisher: Nicholas Brealey Publishing
Book Condition: New

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Koulopoulos, Thomas M.
Published by Nicholas Brealey America 16.06.2011 (2011)
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Book Description Nicholas Brealey America 16.06.2011, 2011. Book Condition: sehr gut - gebraucht. Taschenbuch 232 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, sehr gut - gebraucht, Taschenbuch Nicholas Brealey America , 2011-06-16 232 S. , The Innovation Zone: How Great Companies Re-Innovate for Amazing Success, Koulopoulos, Thomas M. Bookseller Inventory # BU228045

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Book Description Hodder Stoughton General Division, United Kingdom, 2011. Paperback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company-customer relationship, and carve out a path to global business success? Profiling dozens of today s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance. Bookseller Inventory # APC9781857885798

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Book Description Hodder Stoughton General Division, United Kingdom, 2011. Paperback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company-customer relationship, and carve out a path to global business success? Profiling dozens of today s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance. Bookseller Inventory # APC9781857885798

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