Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage

Richardson, Adam

Published by Jossey-Bass
ISBN 10: 0470482192 / ISBN 13: 9780470482193
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Synopsis:

A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies

Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services.

  • Provides a process for translating customer insights into relevant innovations, accompanied by case studies (many of them richly described from frog's own experiences)
  • For the first time, gives real guidance on connecting products, software and services into ecosystems that are actually compelling to customers
  • Shows how to facilitate bringing multiple perspectives to understanding a problem domain, as well as how to manage an innovation portfolio over time

Innovation X is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.

From the Back Cover:

Praise for Innovation X

"Want your product or service to succeed? Read this book. Through case studies and analyses, Adam Richardson demonstrates that in today's complex world it is necessary to treat products or services as integrated systems of customer experiences, not as isolated offerings. This book is essential reading for anyone involved with products or services, which in the world of business means everyone."
—Don Norman, Nielsen Norman group, and author, Emotional Design

"Innovation X offers a smart, powerful framework for companies large and small to create and advance not just an innovation culture but an innovation strategy. It's a high-level book for high-level people—or for everyone bright, creative, and ambitious enough to want to make a huge impact in their organization."
—Daniel H. Pink, author, A Whole New Mind and Drive

"Adam Richardson brilliantly hits upon a global, macro trend that is impacting all corporations, large and small—the blurring of lines between historically siloed industries, companies, products, and solutions. Innovation X explains how an integrated design strategy is shaping the future of global business, one idea at a time."
—Michael Mendenhall, senior vice president and chief marketing officer, HP

"Innovation X is a brilliant design and business book. What makes its brilliance particularly intense is Adam Richardson's recognition that grand 'innovation strategies' matter less than simple 'innovation behaviors.' Because he is a tactical practitioner as well as a strategic thinker, Richardson gives the reader graspable tools for transforming innovation cultures and processes."
—Michael Schrage, MIT Sloane School Center for Digital Business, and author, Getting Beyond Ideas

"Ever wonder why design firms can predictably deliver the big innovations that corporations often can't? In your hands is the answer, and guess what—there is no magical process! It's a strategic approach to thinking and collaboration which Adam has kindly laid out for you based on years in the trenches at frog design. Read it and you just might do something you'll really be proud of."
—Eric Ryan, cofounder, Method Home

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Title: Innovation X: Why a Company's Toughest ...
Publisher: Jossey-Bass
Binding: Hardcover
Book Condition: New

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