This work combines a strictly scientific approach to human perception with a consistently practical concern for the rules governing the effective visual presentation of information. Readers can apply these principles to optimise visual information for consumption by others. They can also improve their own analyses by adopting display strategies that make data patterns and their significance easier to discern. Because of focuses on the psychological and physiological principles underlying perception, this book transcends the approaches to visual display that have evolved separately in invidual disciplines.

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By Colin Ware

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