How Ideas Spread

Professor Jonah Berger

Published by The Great Courses The Teaching Company, 2014
ISBN 10: 1629970883 / ISBN 13: 9781629970882
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Synopsis: 12 Lectures 1 Social Epidemics - Why Things Catch On 2 The Basics of Consumer Psychology 3 The Impact of Triggers on Consumer Choice 4 Simple Rules to Make Ideas Stick 5 The Social Influence of Conformity 6 The Social Influence of Divergence 7 Word of Mouth - Powerful and Persuasive 8 The Social Currency of Shared Ideas 9 Messages That Go Viral 10 Social Networks - Channels of Influence 11 Social Influencers - Myths and Science 12 Tracking Results - Big Data, Little Data

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Bibliographic Details

Title: How Ideas Spread
Publisher: The Great Courses The Teaching Company
Publication Date: 2014
Binding: Audio CD
Book Condition: Good

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Professor Jonah Berger
Published by The Great Courses The Teaching (2014)
ISBN 10: 1629970883 ISBN 13: 9781629970882
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