Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics)

ISBN 10: 1522509976 / ISBN 13: 9781522509974

Published by Business Science Reference, 2016

About this Item

Somewhat damaged. May have bumped corner, torn dust cover, folded pages, light dust soil, remainder mark, price sticker, other damage, or be bent. 99% of orders arrive in 4-10 days. Discounted shipping on multiple books.

Seller Inventory # mon0001254398

Bibliographic Details

• Title: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics)
• Publisher: Business Science Reference
• Publication Date: 2016
• Language: English
• ISBN 10: 1522509976
• ISBN 13: 9781522509974
• Binding: hardcover
• Condition: Good

About this title

Synopsis

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

About the Author

Anil Kumar, BML Munjal University, India.

Manoj Kumar Dash, Indian Institute of Information Technology and Management, India.

Shrawan Kumar Trivedi, BML Munjal University, India.

Tapan Kumar Panda, BML Munjal University, India.