Title: Green Giants: How Smart Companies Turn ...
Book Condition: New
Examines companies that are merging social responsibility with wild profitability and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services and more. Num Pages: 288 pages, illustrations. BIC Classification: KJJ. Category: (P) Professional & Vocational. Dimension: 163 x 236 x 30. Weight in Grams: 574. . 2015. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780814436134
Synopsis: What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.
About the Author:
E. FREYA WILLIAMS advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she now serves as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in Newsweek, The Financial Times, and on NPR.
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