Title: Graphic Design Theory
Publisher: Thames & Hudson Ltd
Binding: Soft cover
Book Condition: New
2012. 0th Edition. Paperback. Focuses on the needs of contemporary students of graphic design. This title includes topics such as: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Series: Graphic Design in Context. Num Pages: 256 pages, 260 illustrations, 188 in colour. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 212 x 270 x 19. Weight in Grams: 1056. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780500290491
Synopsis: This is one of two books in "Design in Context", a vital new series that focuses on the needs of contemporary students of graphic design. Meredith Davis draws on her many years experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice. Topics include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Above all, the book demonstrates to students how to apply theory in a modern graphic design practice to improve their work and to embark on a successful career.
About the Author: Meredith Davis is Professor of Graphic Design and Director of Graduate Programs in Graphic Design at North Carolina State University, where she has taught since 1989. For ten years she was Chair of the Department of Graphic Design. She is a former director of the American Institute of Graphic Arts, the Graphic Design Education Association, and the American Center for Design. Through her research, teaching, and role as an adviser on college curricula, Davis has helped shape design education across the United States.
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