Publisher: Thames & Hudson Ltd
Book Condition: New
2012. 1st Edition. Hardcover. Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. It provides inspiration and insights into how being good doesn't lead to dull advertising. Num Pages: 256 pages, 676 illustrations, 613 in colour. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 248 x 286 x 29. Weight in Grams: 1768. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780500516263
Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American ExpressCan advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand?s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters?Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment?it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. 400 color illustrations
About the Author: Thomas Kolster, founder of the creative agency Inkognito, is a Danish media and advertising strategist and the recipient of several international awards .
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