Goodvertising

Kolster, Thomas

Published by Thames & Hudson Ltd, 2012
ISBN 10: 050051626X / ISBN 13: 9780500516263
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2012. 1st Edition. Hardcover. Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. It provides inspiration and insights into how being good doesn't lead to dull advertising. Num Pages: 256 pages, 676 illustrations, 613 in colour. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 248 x 286 x 29. Weight in Grams: 1768. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780500516263

Bibliographic Details

Title: Goodvertising
Publisher: Thames & Hudson Ltd
Publication Date: 2012
Binding: Hardcover
Book Condition: New

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Thomas Kolster
Published by Thames & Hudson Ltd (2012)
ISBN 10: 050051626X ISBN 13: 9780500516263
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Book Description Thames & Hudson Ltd, 2012. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Akzeptabel - A vibrantly-illustrated book that showcases from around the world that prove advertising can be good. 256 pp. Englisch. Bookseller Inventory # INF3003124156

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Book Description Book Condition: New. Bookseller Inventory # ST050051626X. Bookseller Inventory # ST050051626X

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Book Description Thames and Hudson Ltd, 2012. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9780500516263

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Book Description Thames & Hudson Ltd 2012-09-17, London, 2012. hardback. Book Condition: New. Bookseller Inventory # 9780500516263

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Book Description Thames Hudson Ltd, United Kingdom, 2012. Hardback. Book Condition: New. 282 x 242 mm. Language: English . Brand New Book. Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 Commitment chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben Jerrys, Nike, Tropicana, Volkswagen, Fiat, Levis, Toyota, Honda, Sainsburys, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn t lead to dull advertising. Bookseller Inventory # CBL9780500516263

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Book Description Thames Hudson Ltd, United Kingdom, 2012. Hardback. Book Condition: New. 282 x 242 mm. Language: English . Brand New Book. Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 Commitment chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben Jerrys, Nike, Tropicana, Volkswagen, Fiat, Levis, Toyota, Honda, Sainsburys, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn t lead to dull advertising. Bookseller Inventory # CBL9780500516263

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Book Description Hardback. Book Condition: New. Not Signed; Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 Commitm. book. Bookseller Inventory # ria9780500516263_rkm

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