047010029X BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
From the Inside Flap:
For too long, marketers have ignored the basics of how human beings are wired and how they work emotionally. And as a result, the effectiveness of their marketing and advertising suffers. Marketers who understand the emotional triggers and genetic characteristics of their consumers are better able to persuade and convince them with their marketing programs. Gimme! explores these evolutionary traits in ways marketers can easily understand, so they can better leverage these primary human drivers of behavior for greater marketing success.
In Gimme!, advertising research expert John Hallward explains how the most effective advertising campaigns tap into these evolutionary traits and emotions to move consumers to buy. As a senior leader at the international advertising research firm Ipsos ASI, Hallward knows more about how advertising and marketing really work than almost anyone else. Based on the thousands of surveys and closely tracked advertising campaigns that Ipsos ASI has logged, this book reveals what really, truly works—and what doesn't.
Gimme! argues that our true nature is self-centered. We have desires and we want them fulfilled. Great advertising pushes that "gimme" button, hitting on those self-centered desires that we often sublimate. The rational part of the brain might want a fuel-efficient car, but the self-centered, evolutionary part of the brain wants a car that makes the neighbors envious. Quite often, the latter gets what it wants.
This book proves to marketers, advertisers, and brand managers that consumers really are driven by genetic characteristics—even if they don't know it. Backed by unassailable evidence and reams of data, Gimme! not only reveals the true human nature of consumers, but also the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Title: Gimme! The Human Nature of Successful ...
Book Condition: New
Book Description John Wiley & Sons 20/03/2007, 2007. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780470100295
Book Description John Wiley & Sons 20/03/2007, 2007. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780470100295
Book Description Wiley, 2007. Book Condition: Very Good. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP2692129
Book Description Wiley. Hardcover. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2511616342
Book Description Wiley, 2007. Book Condition: Very Good. N/A. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP86033563
Book Description Wiley, 2007. Book Condition: Very Good. N/A. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP78547695
Book Description John Wiley & Sons 20/03/2007, 2007. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 9053-9780470100295
Book Description Wiley. Hardcover. Book Condition: Very Good. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G047010029XI4N00
Book Description Wiley. Hardcover. Book Condition: Very Good. Book has appearance of light use with no easily noticeable wear. Bookseller Inventory # G047010029XI4N00
Book Description Wiley. Hardcover. Book Condition: As New. Nearly new condition book. Bookseller Inventory # G047010029XI2N00