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George Lois: On His Creation of the Big Idea

Lois, George

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ISBN 10: 2759402991 / ISBN 13: 9782759402991
Published by Assouline Publishing
New Condition: New Hardcover
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About this Item

The work of advertising's most famous art director. Num Pages: 240 pages, 230 illustrations. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 320 x 230 x 28. Weight in Grams: 1644. . 2008. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9782759402991

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Bibliographic Details

Title: George Lois: On His Creation of the Big Idea

Publisher: Assouline Publishing

Binding: Hardcover

Book Condition:New

About this title

Synopsis:

George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

About the Author:

George Lois is an adman-genius, an innovative thinker, a creator of cultural advertising stigmas that last forever. Lois is the author of several books, including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at the Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.

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