Gender-Marketing

Eva Kreienkamp

Published by Mi-Wirtschaftsbuch Nov 2007, 2007
ISBN 10: 3636031082 / ISBN 13: 9783636031082
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Neuware - Warum Frauen nicht nur Schuhe kaufen und Männer deutlich mehr als Autos. Finanzstarke Karrierefrau oder metrosexueller Topkonsument. Wer kauft was, warum, wie oft, wo und wann Firmen, die ihr Marktpotenzial erhöhen wollen, müssen ihre Marktforschung und Produktentwicklung gezielt auf die Geschlechter ausrichten. Mehr denn je, sagen die Autorinnen und gehen das Gender-Marketing hier von allen Seiten an. Sie reflektieren und revidieren Geschlechtervorstellungen, zeigen neue Vermarktungs- und Kommunikationswege auf und präsentieren exzellente Methoden, Instrumente und Messverfahren.-Gendertheorie und -praxis hervorragend aufbereitet-mit Gender-Studien und aktuellen (Markt-)Forschungsergebnissen-mit zündenden Ideen zum Ausbau des Marketing-Potenzials 216 pp. Deutsch. Bookseller Inventory #

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Title: Gender-Marketing
Publisher: Mi-Wirtschaftsbuch Nov 2007
Publication Date: 2007
Binding: Buch
Book Condition: Neu

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Chalmers, Lee V.
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Chalmers, Lee V.
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Book Description Zubaan Books, 2004. The International Conference on Population and Development ICPD Cairo 1994 set into force a new discourse within India?s population policyscape The language of reproductive and sexual health and rights empowerment and quality of care entered the official vocabulary of bureaucrats and family planning providers in the mid-1990s with promise of real change for women The 1990s also entertained another discourse shift in India as neo-liberal economic reforms gained influence the lexicon of the market introduced choice clients and consumers and efficiency into our policy language What implications do these contradictory ideologies have for gender policy in India At one level Marketing Reproduction deconstructs the Reproductive and Child Health policy RCH revealing the layers of meaning embedded in the states gender rhetoric But Simon-Kumar?s analysis grapples with wider contemporary issues - the construction of women citizenship and reproduction in neo-liberal India and the de-politicisation of feminism as gender is mainstreamed into the state 270 pp. Bookseller Inventory # 89984

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