0470400919 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Discover the forces driving the decisions of today's most sought after consumers
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers.
Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
From the Back Cover:
Praise for Gen BuY
"Technology, research, and psychographics combine to give us an excellent primer on the honesty and transparency needed to motivate and reach the Millennials. Yarrow and O'Donnell merge two streams of thinking to effectively build the case that Gen Yers are savvy to every tactic in the marketing equation. To bring them into our customer base, we must respect them every step of the way."
—Peter Stringham, chairman and CEO, Young & Rubicam Brands
"Thanks to extensive research, including one-on-one interviews, focus groups, and a national online survey, the authors offer an astute look at the motivations and influence of these powerful consumers. This enlightening book is a must-read for all who hope to keep their companies relevant and viable."
"Compelling and important reading, especially in today's economy. The headlines tell you the numbers. This book tells you how to make them better."
—Ben Stein, economist, actor, and New York Times columnist
"This book is a must-read for anyone who wants to appeal to the most powerful consumers of all time. Yarrow and O'Donnell capture the essence of a generation that, fortunately for retailers, really loves to shop!"
—Tracy Mullin, president and CEO, National Retail Federation
"Gen BuY unlocks the secrets of learning about and understanding the youth of America and their purchasing patterns. It's time well spent."
—Keith Crain, chairman, Crain Communications
Title: Gen BuY: How Tweens, Teens and ...
Book Condition: New
Book Description Jossey-Bass. Hardcover. Book Condition: GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2581479366
Book Description Jossey-Bass. Hardcover. Book Condition: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2694224883
Book Description Jossey-Bass. Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2696374838
Book Description Jossey-Bass, 2009. Book Condition: Good. 1st Edition. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP34975484
Book Description Jossey-Bass, 2009. Book Condition: Very Good. 1st Edition. N/A. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP91383845
Book Description Jossey-Bass. Hardcover. Book Condition: Very Good. Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. Bookseller Inventory # G0470400919I4N00
Book Description Jossey-Bass. Hardcover. Book Condition: As New. This book is almost new and shows only very slight signs of wear. Bookseller Inventory # G0470400919I2N00
Book Description Jossey-Bass. Hardcover. Book Condition: Very Good. Nice condition with minor indications of previous handling. Bookseller Inventory # G0470400919I4N00
Book Description Jossey-Bass. Hardcover. Book Condition: Good. Ex-Library Book - will contain Library Markings. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0470400919I3N10
Book Description Jossey-Bass. Hardcover. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0470400919I3N00