The Fundamentals of Printed Textile Design is an essential introduction, with an emphasis on industry-led design and commercial, studio practice, including: � the process of creating designs � drawing techniques, third-party content and varying colour and style � print design in a variety of contexts, including fashion, interiors, giftware and stationery. Designer and educator Alex Russell also demonstrates how to contextualize and communicate effectively in order to build a professional portfolio, including traditional design staples or more original approaches. There's also practical advice on the different positions open to designers in the industry, and the technical and ethical considerations of which they must be aware. This updated edition includes expanded sections on digital design and distribution as it relates to portfolio development, manufacturing, and promotion, as well as advice on incorporating sustainable practice into your work.

About the Author:

Alex Russell is a designer and graphic artist, creating beautiful, innovative pattern designs and artworks for an extensive range of uses including interiors, home, fashion, lifestyle and giftware. He has built an international client list over more than 25 years of professional experience; his work is featured widely in books and magazines about pattern and print. His studio is based in Manchester, UK.

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