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Fumbling the Future : How Xerox Invented, Then Ignored, the First Personal Computer

Alexander, Robert C.; Smith, Douglas K.

Published by New York, NY, U.S.A.: Morrow/Avon, 1988, 1988
ISBN 10: 0688069592 / ISBN 13: 9780688069599
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Bibliographic Details

Title: Fumbling the Future : How Xerox Invented, ...

Publisher: New York, NY, U.S.A.: Morrow/Avon, 1988

Publication Date: 1988

Binding: Hardcover

Dust Jacket Condition: Dust Jacket Included

Signed: Signed by Author


ISBN: 0688069592, Hardback, 2nd printing, inscribed by author Douglas K. Smith and dated in year of publication, except for fading to spine of book and similar fading/yellowing to spine of DJ, book and DJ would be Near Fine/Near Fine. The incredible story of how Xerox's Palo Alto Research Center invented the first personal computer and software years before Apple and IBM, and how the Xerox executives ignored the project and failed to exploit its commercial potential, 8vo., 274 pages., 0.0 0.0 0.0. Bookseller Inventory # 06839

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Synopsis: Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy." Fumbling the Future tells how one of America's leading corporations invented the technology for one of the fastest-growing products of recent times, then miscalculated and mishandled the opportunity to fully exploit it. It is a classic story of how innovation can fare within large corporate structures, the real-life odyssey of what can happen to an idea as it travels from inspiration to implementation. More than anything, Fumbling the Future is a tale of human beings whose talents, hopes, fears, habits, and prejudices determine the fate of our largest organizations and of our best ideas. In an era in which technological creativity and economic change are so critical to the competitiveness of the American economy, Fumbling the Future is a parable for our times.

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