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Fortune at the Bottom of the Pyramid

Prahalad, C.K.

Published by Dorling Kindersley Pvt Ltd
ISBN 10: 8177587765 / ISBN 13: 9788177587760
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Bibliographic Details

Title: Fortune at the Bottom of the Pyramid

Publisher: Dorling Kindersley Pvt Ltd

Binding: Hardcover

Book Condition: New


Num Pages: 432 pages. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 22. Weight in Grams: 608. . 2006. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9788177587760

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Synopsis: Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.

From the Back Cover:

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.


C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.


Preface  xi

About the Author  xix


Part I: The Fortune at the Bottom of the Pyramid  1

Chapter 1: The Market at the Bottom of the Pyramid  3

Chapter 2: Products and Services for the BOP  23

Chapter 3: BOP: A Global Opportunity?  47

Chapter 4: The Ecosystem for Wealth Creation  63

Chapter 5: Reducing Corruption: Transaction Governance Capacity  77

Chapter 6: Development as Social Transformation  99


Part II: Business Success Stories from the Bottom of the Pyramid  113

Financing the Poor  115

Aravind Eye Care?The Most Precious Gift  131

Energy for Everyone  137

Agricultural Advances for the Poor?The EID Parry Story  149

Retail for the Poor  159

Information Technology to the Poor  169

The Jaipur Foot Story  187

Health Alerts for All  191

Transparent Government  201

The Annapurna Salt Story  213

Homes for the Poor?The CEMEX Story  221

From Hand to Mouth?The HHL Soap Story  235


Part III: On the Web at

Video Success Stories

            Casas Bahia


            Annapurna Salt

            Hindustan Lever

            Jaipur Foot

            Aravind Eye Care

            ICICI Bank

            ITC e-Choupal

            EID Parry



            Andhra Pradesh


Full Success Case Stories in pdf format

            The Market at the Bottom of the Pyramid

            Known Problems and Known Solutions: What Is the Missing Link?

            Known Problems and Unique Solutions

            Known Problems and Systemwide Reform

            Scaling Innovations

            Creating Enabling Conditions for the Development of the Private Sector

            The EID Parry Story



Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid  247

About the Video Success Stories  255

Index  257


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