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Financial Communication in Small and Medium-Sized Enterprises

Alexander Zureck

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ISBN 10: 3658074868 / ISBN 13: 9783658074869
Published by Betriebswirt.-Vlg Gabler Nov 2014, 2014
New Condition: Neu Taschenbuch
From Agrios-Buch (Bergisch Gladbach, Germany)

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About this Item

Neuware - To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication. 95 pp. Englisch. Bookseller Inventory # 9783658074869

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Bibliographic Details

Title: Financial Communication in Small and ...

Publisher: Betriebswirt.-Vlg Gabler Nov 2014

Publication Date: 2014

Binding: Taschenbuch

Book Condition:Neu

About this title

Synopsis:

To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.

About the Author:

While Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises.

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