Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus

Von Oech, Roger

ISBN 10: 0743222873 / ISBN 13: 9780743222877

Published by Free Press, 2001

About this Item

Seller Inventory # Abebooks182723

Bibliographic Details

• Title: Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus
• Publisher: Free Press
• Publication Date: 2001
• Language: English
• ISBN 10: 0743222873
• ISBN 13: 9780743222877
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Heraclitus was famous for his provocative sayings. For example: "you can't step in the same river twice"; "dogs bark at what they don't understand"; "expect the unexpected, or you won't find it, because it leaves no trail". Today, more than 2500 years after they were written, his ideas about life, nature and the cosmos remain as startlingly original as ever. Roger von Oech uses 30 of Heraclitus's epigrams as a springboard to innovation. Treating each saying as a creativity exercise, he supplies mental puzzles, amusing anecdotes and intriguing questions designed to topple old habits of thought and fire the imagination.

About the Author

Roger von Oech is the founder and president of Creative Think, a California based consulting firm specialising in stimulating creativity and innovation. He has previously written A Whack on the Side of the Head and A Kick in the Seat of the Pants, he lives in Atherton, California.