Everything but the Coffee: Learning about America from Starbucks

Simon, Bryant

Published by University of California Press, 2011
ISBN 10: 0520269926 / ISBN 13: 9780520269927
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2011. 1st Edition. Paperback. Focuses on Starbucks, the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Num Pages: 320 pages. BIC Classification: 1KBB; JFC; KNSH. Category: (G) General (US: Trade). Dimension: 218 x 145 x 20. Weight in Grams: 412. Learning About America from Starbucks. 320 pages. Focuses on Starbucks, the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Cateogry: (G) General (US: Trade). BIC Classification: 1KBB; JFC; KNSH. Dimension: 218 x 145 x 20. Weight: 412. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780520269927

Bibliographic Details

Title: Everything but the Coffee: Learning about ...
Publisher: University of California Press
Publication Date: 2011
Binding: Soft cover
Book Condition: New

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Book Description University of California Press, United States, 2011. Paperback. Book Condition: New. 218 x 142 mm. Language: English . Brand New Book. Everything But the Coffee casts a fresh eye on the world s most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything But the Coffee probes the company s psychological, emotional, political, and sociological power to discover how Starbucks explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks appeal lies not in the product it sells but in the easily consumed identity it offers. Bookseller Inventory # AAH9780520269927

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Book Description University of California Press, United States, 2011. Paperback. Book Condition: New. 218 x 142 mm. Language: English . Brand New Book. Everything But the Coffee casts a fresh eye on the world s most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything But the Coffee probes the company s psychological, emotional, political, and sociological power to discover how Starbucks explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks appeal lies not in the product it sells but in the easily consumed identity it offers. Bookseller Inventory # AAH9780520269927

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