Entrepreneurship

Stokes, David, Wilson, Nick, Mador, Martha

Published by Cengage Learning
ISBN 10: 1408007452 / ISBN 13: 9781408007457
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2010. Paperback. Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts. Num Pages: 416 pages, Illustrations. BIC Classification: KJH. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 245 x 190 x 23. Weight in Grams: 672. 416 pages, Illustrations. Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts. Cateogry: (P) Professional & Vocational; (U) Tertiary Education (US: College). BIC Classification: KJH. Dimension: 245 x 190 x 23. Weight: 804. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: Introducing a major resource for modern entrepreneurship courses, "Entrepreneurship" unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses. The text employs a flexible 3-part structure starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.

Product Description: Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts.

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Title: Entrepreneurship
Publisher: Cengage Learning
Book Condition: New

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David Stokes, Nick Wilson, Martha Mador
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