Entrepreneurship

Stokes, David, Wilson, Nick, Mador, Martha

Published by Cengage Learning
ISBN 10: 1408007452 / ISBN 13: 9781408007457
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2010. Paperback. Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts. Num Pages: 416 pages, Illustrations. BIC Classification: KJH. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 245 x 190 x 23. Weight in Grams: 672. 416 pages, Illustrations. Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts. Cateogry: (P) Professional & Vocational; (U) Tertiary Education (US: College). BIC Classification: KJH. Dimension: 245 x 190 x 23. Weight: 804. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts.

About the Author: Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance. Dr Nick Wilson is Reader in Creativity, Arts & Cultural Management at the Department of Culture, Media and Creative Industries, King's College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Master's courses in the Creative Industries & the Creative Economy. Martha Mador has 15 years experience in Higher Education as programmes developer and manager, lecturer and researcher. She developed the WestFocus Entrepreneurship Centre, Knowledge London, and the Kingston University Entrepreneurship Centre. Her previous experience includes Marketing Services Management in cable and satellite tv.

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Title: Entrepreneurship
Publisher: Cengage Learning
Book Condition: New

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Martha Mador, Nicholas Wilson, David Stokes
Published by CENGAGE Lrng Business Press (2010)
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