Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Dominque M. Hanssens
ISBN 10: 0982387709 ISBN 13: 9780982387702
Published by Marketing Science Institute, 2009
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About this Item
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Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0982387709I3N00
Synopsis:
Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research surveys academic research to determine what we know about the impact of marketing activities on product and company performance. With over 80 contributions from leading marketing scholars, it summarizes current knowledge about the impact of marketing spending in 16 topic areas.
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Bibliographic Details
Title: Empirical Generalizations about Marketing ...
Publisher: Marketing Science Institute
Publication Date: 2009
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket