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Emotive Design Methods in Product Branding: Brand and Emotion and their Relationship with Product Design

Page, Tom

ISBN 10: 3844310673 / ISBN 13: 9783844310672
Published by LAP LAMBERT Academic Publishing
New Condition: New Soft cover
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2011. Paperback. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9783844310672

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Bibliographic Details

Title: Emotive Design Methods in Product Branding: ...

Publisher: LAP LAMBERT Academic Publishing

Binding: Soft cover

Book Condition:New

About this title


The aim of this research was to establish how brands can create an emotional relationship with users through the design of their products. Investigations into existing knowledge on brand, emotional design, and branding techniques employed by designers were conducted in the literature review. Further empirical investigations were undertaken to build on the findings presented in the literature. These findings however were with respect to objects in general, with further research required to investigate how branding could affect these findings. Current methods used by working product designers were also sought to compare against those presented in the literature.

About the Author:

Tom Page teaches Electronic Product Design at the Design School at Loughborough University UK. His work has been widely published in the fields of Engineering and Product Design research.

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