Efficient consumer response : Supply-chain-Management (SCM), Category-Management (CM) und collaborative planning, forecasting and replenishment (CPFR) als neue Strategieansätze. Hamburger Schriften zur Marketingforschung ; Bd. 14

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ISBN 10: 3879887896 ISBN 13: 9783879887897
Published by München ; Mering : Hampp, 2004
Language: German
Condition: Gut Soft cover

From Herr Klaus Dieter Boettcher, Karlsruhe, BW, Germany

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