Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1337166

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Bibliographic Details

Title: Effective Media Relations: How to Get ...

Publisher: Kogan Page Ltd

Publication Date: 1996

Binding: Paperback

Condition: Used; Very Good

About this title

Synopsis:

Providing practical help and guidance on how to get the best from working with the media, this guide focuses on three areas - media context, the written press and broadcast media. The media context section covers: an overview of the current media scene, media law, ownership of the media, ethics, new technology and media evaluation. The written press part of the work details: different types of publication, writing for and contacting the press, and "do's and don'ts" of press work. The content and presentational aspects of broadcast media is also covered.

Review:

‘A highly practical book aimed largely at the PR practitioner but with insightful advice on how the media works.’ -- Management Today, July 2002

"About this title" may belong to another edition of this title.

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