With the rapid growth of e-commerce, business activities have shifted to web platforms, allowing users to browse products and read customer reviews to inform their purchases. Customer reviews significantly influence buying decisions, with users sharing experiences, ratings, and recommendations on products and services. However, fake reviews have become a challenges, as spammers may post misleading information that can deceive potential buyers. Detecting these fraudulent reviews is essential to maintaining trust in online platforms. E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.

About the Authors

Ahmed J. Obaid Faculty Member at Dept. of Computer Science and Mathematics Faculty of Computer Science and Mathematics University of Kufa, Iraq Ahmed J. Obaid, is a Asst. Professor at the Department of Computer Science, Faculty of Computer Science and Mathematics, University of Kufa, Iraq. Dr. Ahmed holds a Bachelor's in Computer Science, a degree in – Information Systems from the College of Computers, University of Anbar, Iraq (2001-2005), and a Master's Degree (M. TECH) in Computer Science Engineering (CSE) from School of Information Technology, Jawaharlal Nehru Technological University, Hyderabad, India (2010-2013), and a Doctor of Philosophy (Ph.D.) in Web Mining from College of Information Technology, University of Babylon, Iraq (2013-2017). He is a Certified Web Mining Consultant with over 14 years of experience working as a Faculty Member at the University of Kufa, Iraq. He has taught courses in Web design, Web Scripting, JavaScript, VB.Net, MATLAB Toolbox, and other courses on PHP, CMC, and DHTML from more than 10 international organizations and institutes in the USA and India. Dr. Ahmed is a member of the Statistical and Information Consultation Center (SICC), at the University of Kufa, Iraq. His main line of research is Web mining Techniques and Applications, Image processing in Web Platforms, Image processing, Genetic Algorithms, information theory, and Medical Health Applications. Ahmed J. is an Associated Editor in the Brazilian Journal of Operations & Production Management (BJO&PM) and an Editorial Board member in the International Journal of Advance Study and Research Work (IJASRW), Journal of Research in Engineering and Applied Sciences(JREAS), GRD Journal for Engineering (GRDJE), International Research Journal of Multidisciplinary Science & Technology (IRJMST), The International Journal of Technology Information and Computer (IJTIC), Career Point International Journal Research (CPIJR). Ahmed J. was an Editor in Many International Conferences such as ISCPS_2020, MAICT_2020, IHICPS_2020, IICESAT_2021, IICPS_2020, ICPAS_2021, etc. (Scopus Indexed Conferences). He has edited Some books, such as Advance Material Science and Engineering (ISBN: 9783035736779, Scientific.net publisher), Computational Intelligence Techniques for Combating COVID-19 (ISBN: 978-3-030-68936-0 EAI/Springer), A Fusion of Artificial Intelligence and Internet of Things for Emerging Cyber Systems (ISBN: 978-3-030-76653-5 Springer). Ahmed J. has supervised several final projects for Bachelor's and Master's in his main line of work and authored and co-authored several scientific publications in journals, Books, and conferences with more than 75+ Journal Research Articles, 5+ book Chapters, 15+ Conference papers, 10+ Conference proceedings, 8+ Books Editing, 2+ Patent. Ahmed J. is also a Reviewer in many Scopus, SCI, and ESCI Journals e.g., CMC, IETE, IJAACS, IJIPM, IJKBD, IJBSR, IET, IJUFKS, and many others. Dr. Ahmed attended and participated as Keynote Speakers (60+ Conferences), Webinars (10+), and Session Chairs (10+),

Adriana Burlea-Schiopoiu is a professor of Management at the University of Craiova, Romania, Romanian ambassador for ARGH (Association Francophone de Gestion des Ressources Humaines; President of the Regional Commission of Experts (CRE) - Central and Eastern Europe , President of the AIS SIG – Cognitive Analytics Management (SIGCAM), Member of the Scientific Council of the University Agency of the Francophonie (AUF) ; Head of Cyber-Security Branch – Scientific Innovation Research Group (SIRG); Member of the Directors Board of Doctoral School of the University of Craiova. She is a professor teaching and researching Human Resources Management, Project Management, Social Audit, Corporate Social Responsibility, and Negotiation Techniques at the University of Craiova, Faculty of Economics and Business Administration in Romania. In addition, she was visiting Professor teaching and research in Cross-Cultural Management, Human Resources Management, Intercultural Management at universities in France, Poland, and Latvia. Professor Adriana Burlea-Schiopoiu was invited as the keynote speaker for many international conferences in France, Portugal, Albania, Lebanon, India, Indonesia, Iraq, and Turkey. She is a member of many organizing committees of the national and international journals and conferences. She stimulated and encouraged the cooperation between her university and the other universities around the world (for example, cooperation with staff and teachers from other International Universities in various scientific projects – For example, universities from France, the USA, the UK, Swiss, Belgium, Italy, Portugal, Norway, and Holland). She published in prestigious journals, for example, Journal of Cleaner Production, Corporate Social Responsibility, Environmental Management, International Journal of Finance & Economics, Socio-economic Planning Sciences, and International Journal of Environmental Research and Public Health.

Bharat Bhushan is an Assistant Professor of Department of Computer Science and Engineering (CSE) at School of Engineering and Technology, Sharda University, Greater Noida, India. He received his Undergraduate Degree (B-Tech in Computer Science and Engineering) with Distinction in 2012, received his Postgraduate Degree (M-Tech in Information Security) with Distinction in 2015 and Doctorate Degree (PhD Computer Science and Engineering) in 2021 from Birla Institute of Technology, Mesra, India. He has Published more than 80 research papers in various renowned International conferences and SCI indexed journals. He has contributed with more than 25 book chapters in various books and has edited 11 books from the most famed publishers like Elsevier, IGI Global, and CRC Press. He has served as Keynote Speaker (resource person) numerous reputed international conferences held in different countries including India, Morocco, China, Belgium and Bangladesh. In the past, he worked as an assistant professor at HMR Institute of Technology and Management, New Delhi and Network Engineer in HCL Infosystems Ltd., Noida.

Sobirov Bobur Bachelor of Tourism (all activities):. Samarkand Institute of Economics and Service, Uzbekistan Exchange Program (CANEM): Universidad de Las Palmas de Gran Canaria, Spain Master of Tourism and Hospitality: Samarkand Institute of Economics and Service, Uzbekistan Doctorate study: Samarkand Institute of Economics and Service, Uzbekistan Associate Professor: Tashkent State University of Economics Samarkand branch, Uzbekistan Ph.D on Tourism and Hotel management, SamIES, Uzbekistan Master in Tourism and Hotel services, SamIES, Uzbekistan Bachelor in Tourism in all activities, SamIES, Uzbekistan Exchange program, Erasmus Mundus, ULPGC, Spain

S. Suman Rajest is the Dean of Research and Development (R&D) and International Student Affairs (ISA) at Dhaanish Ahmed College of Engineering, Chennai, Tamil Nadu, India. He is an Editor in Chief of the International Journal of Human Computing Studies and The International Journal of Social Sciences World, He is the Chief Executive Editor of the International Journal of Advanced Engineering Research and Science, International Journal of Advanced Engineering, Management and Science, The International Journal of Health and Medicines, The International Journal of Management Economy and Accounting Fields and The International Journal of Technology Information and Computer and also he is an Editorial Board Member in International Journal of Management in Education, Scopus, Inderscience, EAI Endorsed Transactions on e-Learning, and Bulletin of the Karaganda university Pedagogy series. He is also a Book Series Editor at IGI Global Publisher, Springer, etc. All of his writing, including his research, involves elements of creative nonfiction in the Human Computing learning system. He is also interested in creative writing and digital media, Learning, AI, student health learning, etc. He has published 400 papers in peer-reviewed international journals. He has authored and co-authored several scientific book publications in journals and conferences and is a frequent reviewer of international journals and conferences. He also reviews Inderscience, EAI Journals, IGI Global, Science Publications, etc.

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