Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

Rust, Roland T.; Zeithaml, Valarie a.; Lemon, Katherine N.

ISBN 10: 0684864665 ISBN 13: 9780684864662
Published by Free Press, 2000
Language: English
Condition: Used - Very good Hardcover

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Used - Hardcover

Condition: Used - Very good

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