Double Down on Your Data, Third Edition: How Analytics Is Revolutionizing the Casino & Hospitality Industry

Pearson, Clive J.

ISBN 10: 1620243407 ISBN 13: 9781620243404

Published by Tate Publishing & Enterprises, 2012

Used Paperback

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About this Item

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.75. Seller Inventory # G1620243407I3N00

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Synopsis:

Gambling has been with us since ancient times and it is unquestionably here to stay. Although Poseidon, Zeus and Hades may no longer be dividing the world up in a game of dice, flocks of tourist still flood through the gates of Las Vegas' Caesars, Atlantic City's Taj Mahal and Macau's oddly named casino Greek Mythology. In Double Down On Your Data, author Clive Pearson reveals that we have entered a brave new world of gambling and entertainment, a world where casino executives can cull through their casino's in-house patron data and discover who are their most profitable patrons. Armed with this information, these casino executives can then market to their most valuable patrons in a highly personal way, thereby creating a long and lasting - and usually highly profitable - relationship. Double Down On Your Data teaches casino executives how best to manage their customer relations as today they are faced with a gambler who is much more sophisticated than the ancient Roman soldier who tossed a coin in the air and called "Heads or Ships."

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Bibliographic Details

Title: Double Down on Your Data, Third Edition: How...
Publisher: Tate Publishing & Enterprises
Publication Date: 2012
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Edition: 3rd Edition

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