Title: Digital Is Destroying Everything: What the ...
Publisher: Rowman & Littlefield Publishers
Book Condition: New
Digital surrounds us for better or for worse, but it has changed our lives forever. This book takes a look at how these changes have undermined areas of our lives-both good and bad. Andrew Edwards shows us how this has happened and how to be more thoughtful about the effects of the technology that surrounds us and continues to proliferate. Num Pages: 246 pages. BIC Classification: PDR; UBJ. Category: (G) General (US: Trade). Dimension: 163 x 237 x 28. Weight in Grams: 524. . 2015. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781442246515
Synopsis: Every year, perhaps even every week, there is some new gadget, device, service, or other digital offering intended to make our lives easier, better, more fun, or more instantaneous--making it that much harder to question how anything digital can be bad for us. Digital has created some wonderful things and we can hardly imagine life without them. But digital?the most relentless social and economic juggernaut humanity has unleashed in centuries?is also destroying much we had taken for granted. And what is your place in this brave new world?
In Digital Is Destroying Everything, futurist and digital marketing consultant Andrew Edwards tours the ?blasted heath? digital is leaving behind and takes a fearless look at the troubled landscape that may lie ahead. The book is not, despite its title, a dystopian rant against all things digital and technological. Instead, expect to find a lively investigation into the ways digital has opened us to new and sometimes quite wonderful experiences, driven down costs for consumers, and given information a chance to be free. But the book also takes a clear-eyed look at many of the good (and sometimes bad) things?businesses and behaviors?digital has destroyed, and how the world may be diminished, compromised, and altered forever in its wake. This tour of the effects of digital technologies on our lives is sure to raise questions, touch a nerve, and enlighten even the most dedicated digital enthusiasts.
About the Author:
Andrew V. Edwards is a digital marketing executive with twenty years of experience serving large organizations, and has been an operating executive and digital marketing consultant since the 1980s. Currently he is a Managing Partner at Efectyv Digital, and Managing Partner at Technology Leaders, a web analytics consulting firm he founded in 2002. Since 2002, Edwards has been consulting with Fortune 500 companies about digital analytics. In 2004 he founded the Digital Analytics Association. A recognized thought-leader in the industry, Edwards has written numerous articles and has spoken at events like eMetrics, the OMMA Mobile Conference, The DMA Conference and at Search Engine Strategies (now called ClickzLive). Today he continues to provide digital marketing expertise to large organizations like The Coca-Cola Company, Michelin North America, and Wenner Media. His blog can be found at www.tomorrows-ghost.com
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