Num Pages: 144 pages. BIC Classification: WSB. Category: (G) General (US: Trade). Dimension: 253 x 179 x 8. Weight in Grams: 262. . 2013. 4th Edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory #
Synopsis: With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. In the revised fourth edition, internationally recognised author David K Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy. The chapters offer a sequential model for creating a well-defined, industry-proven plan, with the focus being on the sport consumer rather than the product, reflecting the current dynamic in the sport industry: Developing a Marketing Plan Framework; Creating a Value Proposition; Understanding the Market Environment; Target Markets; Marketing Objectives; Marketing Strategies; Marketing Mix; Implementation, Control & Evaluation. In addition to featuring the latest data from the sport industry, each chapter in this new edition contains "Best Practice" sections as well as worksheets that assist the reader in creating a custom marketing plan.
From the Publisher: This title, Developing Successful Sport Marketing Plans, comes with a free Professor Packet, if the book is adopted for use in a high school, undergraduate, or graduate course or employee training seminar. The Professor Packet is a PowerPoint slide presentation designed to enhance the classroom experience. The Packet contains questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. Call F.I.T. at 304.599.3483 for information to or receive a Professor Packet.
Title: Developing Successful Sport Marketing Plans
Book Condition: New
Book Description Fitness Information Technology, 2013. Paperback. Book Condition: Acceptable. May contain light to heavy markings, water damage, binding damage, missing CDs/supplemental materials, and heavy wear and tear. Contains all pages. International Customers: Items over 3 lbs may incur additional shipping charges. Bookseller Inventory # mon0000815614
Book Description Fitness Information Technology. PAPERBACK. Book Condition: Good. 1935412558 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bookseller Inventory # Z1935412558Z3
Book Description Fitness Information Technology, 2013. Paperback. Book Condition: Very Fine. 4th Edition.. Nice Firm Clean copy ! Unmarked. 129 pages. Bookseller Inventory # 116784
Book Description Book Condition: good. Used products do not contain supplements and some products may include highlighting and writing. Bookseller Inventory # 19882863-5
Book Description Fitness Information Technology 2013-07-15, Morgantown, WV, 2013. paperback. Book Condition: New. Bookseller Inventory # 9781935412557
Book Description Book Condition: New. Bookseller Inventory # 19882863-n
Book Description Fitness Information Technology. PAPERBACK. Book Condition: Very Good. 1935412558 Very Good Condition, No Highlighting, Writing Or Marks On This Book, Normal Wear From Shelf, Clean Book. Bookseller Inventory # 7902-000
Book Description Paperback. Book Condition: Fine. 4. Bookseller Inventory # K-380-199
Book Description Fitness Information Technology, Inc, U.S., 2013. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9781935412557
Book Description Unknown 2013-07-01, 2013. Paperback. Book Condition: New. Bookseller Inventory # NU-GRD-05020026