Developing Successful Sport Marketing Plans

Stotlar, David K.

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ISBN 10: 1935412558 / ISBN 13: 9781935412557
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Num Pages: 144 pages. BIC Classification: WSB. Category: (G) General (US: Trade). Dimension: 253 x 179 x 8. Weight in Grams: 262. . 2013. 4th Edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. In the revised fourth edition, internationally recognised author David K Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy. The chapters offer a sequential model for creating a well-defined, industry-proven plan, with the focus being on the sport consumer rather than the product, reflecting the current dynamic in the sport industry: Developing a Marketing Plan Framework; Creating a Value Proposition; Understanding the Market Environment; Target Markets; Marketing Objectives; Marketing Strategies; Marketing Mix; Implementation, Control & Evaluation. In addition to featuring the latest data from the sport industry, each chapter in this new edition contains "Best Practice" sections as well as worksheets that assist the reader in creating a custom marketing plan.

From the Publisher: This title, Developing Successful Sport Marketing Plans, comes with a free Professor Packet, if the book is adopted for use in a high school, undergraduate, or graduate course or employee training seminar. The Professor Packet is a PowerPoint slide presentation designed to enhance the classroom experience. The Packet contains questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. Call F.I.T. at 304.599.3483 for information to or receive a Professor Packet.

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Title: Developing Successful Sport Marketing Plans
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