Determinants of Store and Store Type Choice in the Food Market

Alexander Staus

Published by Shaker Verlag Dez 2010, 2010
ISBN 10: 3832296433 / ISBN 13: 9783832296438
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Neuware - Most work related to store type choice in Germany pertains to brand choice or store image. This thesis considers specific consumer attitudes towards quality, freshness, environment, advertisement, organic food, genetically modified food and prices, several sociodemographic factors and a loyalty factor. Until now, no research has focused explicitly on the role of consumer attitudes in store or store type choice. Analyzing these attitudes and the actual point of purchase shows which of these factors influence store and store type choice as well as to what degree they do so. Such an analysis shows which store and store type is preferred by, for example, quality-oriented, freshness-oriented, organic food-oriented, or price-conscious households. Assuming there is a true relationship between these choices, an implied image ranking can be established. This means that, for example, specific stores or store types can be shown to have a higher or lower implied quality or price image. The focus of this work is on the consumer determinants, which are presented on the left side of the figure. 269 pp. Englisch. Bookseller Inventory #

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Title: Determinants of Store and Store Type Choice ...
Publisher: Shaker Verlag Dez 2010
Publication Date: 2010
Binding: Taschenbuch
Book Condition: Neu

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Staus, Alexander
ISBN 10: 3832296433 ISBN 13: 9783832296438
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Staus, Alexander:
Published by Shaker, 12.2010. (2010)
ISBN 10: 3832296433 ISBN 13: 9783832296438
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Book Description Shaker, 12.2010., 2010. Paperback. Book Condition: Neu. 1., Aufl.. 269 S. Most work related to store type choice in Germany pertains to brand choice or store image. This thesis considers specific consumer attitudes towards quality, freshness, environment, advertisement, organic food, genetically modified food and prices, several sociodemographic factors and a loyalty factor. Until now, no research has focused explicitly on the role of consumer attitudes in store or store type choice. Analyzing these attitudes and the actual point of purchase shows which of these factors influence store and store type choice as well as to what degree they do so. Such an analysis shows which store and store type is preferred by, for example, quality-oriented, freshness-oriented, organic food-oriented, or price-conscious households. Assuming there is a true relationship between these choices, an implied image ranking can be established. This means that, for example, specific stores or store types can be shown to have a higher or lower implied quality or price image. The focus of this work is on the consumer determinants, which are presented on the left side of the figure. ISBN 9783832296438 Sprache: Deutsch Gewicht in Gramm: 404. Bookseller Inventory # 156785

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