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Design Rules

Baldwin, Carliss Y.; Clark, Kim B.

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ISBN 10: 0262024667 / ISBN 13: 9780262024662
Published by MIT Press Ltd
New Condition: New Hardcover
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2000. 4th Printing. Hardcover. Using the computer industry as an example, this work develops a theory of design and industrial revolution. It argues that the industry has experienced previously unimaginable levels of innovation and growth because it embraced the concept of modularity. Num Pages: 483 pages, 122. BIC Classification: KJMV6; KN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 212 x 29. Weight in Grams: 1068. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780262024662

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Bibliographic Details

Title: Design Rules

Publisher: MIT Press Ltd

Binding: Hardcover

Book Condition:New

About this title

Synopsis:

We live in a dynamic economic and commerical world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are discovering news ways of structuring work, of bringing buyers and sellers together, and of creating and using market information. Although our fast-moving economy often seems to be outside of our influence or control, human beings create the things that create the market forces. Devices, software programs, production processes, contracts, firms, and markets are all the fruit of purposeful action: they are designed.Using the computer industry as an example, Carliss Y. Baldwin and Kim B. Clark develop a powerful theory of design and industrial evolution. They argue that the industry has experienced previously unimaginable levels of innovation and growth because it embraced the concept of modularity, building complex products from smaller subsystems that can be designed independently yet function together as a whole. Modularity freed designers to experiment with different approaches, as long as they obeyed the established design rules. Drawing upon the literatures of industrial organization, real options, and computer architecture, the authors provide insight into the forces of change that drive today's economy.

About the Author:

Carliss Y. Baldwin is Senior Associate Dean and William L. White Professor of Business Administration and Kim B. Clark is Dean of the Faculty and Harry E. Figgie, Jr., Professor of Business Administration, both at Harvard Business School.

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