Title: Design Als Rhetorik : Grundlagen, Positionen, Fallstudien -Language: german
Publisher: Birkh�user
Publication Date: 2008
Language: German
ISBN 10: 3764383453
ISBN 13: 9783764383459
Binding: Hardcover
Condition: As New

About this title

Synopsis

Auf welche Art wirkt und �berzeugt Design? Was wissen GestalterInnen von den Regeln, die sie, teilweise unbewusst, anwenden? Die zeitgen�ssische Designforschung entwickelt zunehmend ein Interesse an den rhetorischen Mechanismen der Design-Praxis.

Der vorliegende Sammelband stellt die klassische Kommunikationslehre der Rhetorik als eine neue und umfassende Metatheorie des Designs vor. Sie betrifft prinzipiell alle Bereiche heutigen Designs – vom Grafik-Design �ber die Architektur bis zur Interfacegestaltung.

"Design als Rhetorik" f�hrt drei Bereiche zusammen: Das Buch stellt die historisch relevanten Texte vor und bildet als Positionsbestimmung die kontroverse zeitgen�ssische Diskussion ab. Zudem versammelt es in Fallstudien Beitr�ge zu den wichtigsten Forschungsfeldern wie etwa „Interaktive Rhetorik", „Rhetorik Design und Gender", „Rhetorik des World Wide Web".

About the Authors

Prof. Dr. Gesche Joost, Universit�t der K�nste Berlin

Prof. Arne Scheuermann, Hochschule der K�nste Bern

Prof. Dr. Gesche Joost, Universit�t der K�nste Berlin

Prof. Arne Scheuermann, Bern University of the Arts

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