Design and Analysis of Sensory Optimization (Hardcover)

Maximo C. Gacula

ISBN 10: 0917678311 / ISBN 13: 9780917678318

Published by John Wiley and Sons Ltd, Hoboken, 2005

About this Item

Hardcover. This book discusses experimental designs which are very useful in sensory and consumer testing. As an added feature this coverage is fully illustrated with real-life examples. In addition, the importance of fractional factorial designs are explained more fully than in books now available. The heart of this book is product optimization which covers in great detail designs and analysis of optimization studies with consumers. A rundown of this chapter includes: preliminaries, test for adequacy of statistical model and least squares estimation of regression parameters; why use optimization technique; types of optimization experiments; Plackett and Burman design; Box and Behnken design, mixture designs; search for optimum areas in response surfaces; use of contour maps in product reformulation augmentation of fractional factorial design; optimization with discrete variables, dangers of fractional factorial designs, and optimization for robustness. This book will be valuable for a wide audience of professionals in the areas of sensory, marketing, advertising, statistics, quality assurance, food, beverage, personal care, pharmaceutical, household products, and cosmetic industries.The book could also serve as a text in applied statistics. Discusses experimental designs which are very useful in sensory and consumer testing. This book explains the importance of fractional factorial designs. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780917678318

Bibliographic Details

Title: Design and Analysis of Sensory Optimization ...

Publisher: John Wiley and Sons Ltd, Hoboken

Publication Date: 2005

Binding: Hardcover

Condition: new

About this title

Synopsis:

This book discusses experimental designs which are very useful in sensory and consumer testing. As an added feature this coverage is fully illustrated with real-life examples. In addition, the importance of fractional factorial designs are explained more fully than in books now available.

The heart of this book is product optimization which covers in great detail designs and analysis of optimization studies with consumers. A rundown of this chapter includes: preliminaries, test for adequacy of statistical model and least squares estimation of regression parameters; why use optimization technique; types of optimization experiments; Plackett and Burman design; Box and Behnken design, mixture designs; search for optimum areas in response surfaces; use of contour maps in product reformulation augmentation of fractional factorial design; optimization with discrete variables, dangers of fractional factorial designs, and optimization for robustness.

This book will be valuable for a wide audience of professionals in the areas of sensory, marketing, advertising, statistics, quality assurance, food, beverage, personal care, pharmaceutical, household products, and cosmetic industries. The book could also serve as a text in applied statistics

About the Author:

M.C. Gacula, Jr., Ph.D., Gacula Associates, Scottsdale, Arizona.