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Decoding Luxe

Mr Mahul Brahma

23 ratings by Goodreads
ISBN 10: 9382665986 / ISBN 13: 9789382665984
Published by Srishti Publishers & Distributors, 2017
Condition: Good Soft cover
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Bibliographic Details

Title: Decoding Luxe

Publisher: Srishti Publishers & Distributors

Publication Date: 2017

Binding: Paperback

Book Condition:Good

About this title

Synopsis:

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

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