Decoding Luxe

Mr Mahul Brahma

Published by Srishti Publishers & Distributors, 2017
ISBN 10: 9382665986 / ISBN 13: 9789382665984
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Synopsis: Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

About the Author: Mahul is an award-winning communicator, columnist and luxury commentator. For over a decade, he has held senior editorial positions with The Economic Times, India partner of New York Times and CNBC TV18. His debut film as a lead actor was screened at the 69th Cannes Film Festival. He is currently heading communications and branding in a Tata Group company.

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Title: Decoding Luxe
Publisher: Srishti Publishers & Distributors
Publication Date: 2017
Binding: Paperback
Book Condition: Good

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Book Description Srishti Publishers & Distributors, India, 1905. Paperback. Condition: New. Language: English. Brand new Book. Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label. Seller Inventory # AAV9789382665984

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Book Description Srishti Publishers & Distributors, India, 1905. Paperback. Condition: New. Language: English. Brand new Book. Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label. Seller Inventory # LIE9789382665984

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