Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)

Williamson, Judith

Published by Marion Boyars, 2010
ISBN 10: 0714526150 / ISBN 13: 9780714526157
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We are committed to providing each customer with the highest standard of customer service. All books are picked, packed and dispatched from the United Kingdom. Bookseller Inventory # FH1945804

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Synopsis: This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

About the Author: Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)

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Title: Decoding Advertisements: Ideology and ...
Publisher: Marion Boyars
Publication Date: 2010
Binding: Paperback
Book Condition: Used; Very Good

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Williamson, Judith
Published by Marion Boyars (2010)
ISBN 10: 0714526150 ISBN 13: 9780714526157
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