Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information

McKean, John S.

Published by Wiley
ISBN 10: 111900232X / ISBN 13: 9781119002321
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Num Pages: 352 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 158 x 29. Weight in Grams: 558. . 2014. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory #

About this title:

Book ratings provided by GoodReads:
5 avg rating
(1 ratings)

Synopsis: Find out how to reap the benefits of motivating and engaging the new, direct customer voice

The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming "inference-based" predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels.

Those offers range from the most basic app model of "Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon" to a more complex model such as an Electric utility value proposition: "We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement." Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology?smart phones, homes, vehicles, wearable technology, and Internet of Things?and the new sharing culture to collect the higher value "intentionally/ discretionarily" shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques.

Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering "indirect" data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old "indirect" competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage.

  • Learn how to catch up to the new digitalized consumer
  • Leverage direct consumer information from current megatrends
  • Navigate privacy's current and future metamorphosis
  • Unlock the untapped value of Big Data's true enabler?Little Data

Parsing "incidentally" volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers

The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: "If you make my life easier, reward me, and respect my shared information: I will tell you my secrets."

From the Back Cover:

Praise for Customer's New Voice

"Customers now have both the tools and desire to engage in a deeper exchange of value beyond yesterday's simple transactional focus. Customer's New Voice is an indispensable guidebook to taking advantage of this emerging opportunity. In a world of big data and statistics, this book shows how to know exactly what a customer wants and why, and what it means for the future of consumer data."
—Bob Page, Vice President, Partner Products, Hortonworks; former Vice President, Analytics Platform & Delivery, eBay; Senior Director, Strategic Data Solutions, Yahoo!

"There's no greater insight than being told directly by customers and prospects what their needs and preferences are, but gaining their trust and demonstrating the value exchange is key if this data is to play a significant role in driving a high relevancy omni-channel customer communication strategy. Customer's New Voice provides a range of thought-provoking ideas and advice to help organisations drive even greater value from their data assets."
—Kevin Heggie, VP, CRM and Campaign Management Product Owner, Barclays

"Significant changes are coming with respect to the collection and analysis of customer data. We are entering a new era where volunteered data controlled by customers will dwarf the value of traditional inferred data. Businesses must earn the right to this new information while changing many current practices to leverage it effectively. Customer's New Voice provides many compelling examples of the changes that have begun and a valuable roadmap for achieving success in the new landscape."
—Bill Franks, Chief Analytics Officer, Teradata; author of Taming the Big Data Tidal Wave and The Analytics Revolution

"Customer's New Voice shows how companies can create engaging, customized experiences by listening — and responding — to the 'secrets' customers voluntarily share. John McKean provides a clear path for you to benefit from this new culture of sharing through embracing a rapidly developing ecosystem centered on innovative personal technologies."
—B. Joseph Pine II, author, Mass Customization, The Experience Economy, and Infinite Possibility: Creating Customer Value on the Digital Frontier

"The digital landscape has transformed customers' ability to share data on personal preferences. In Customer's New Voice, John again throws down the gauntlet to organisations, encouraging them to innovate with new products and services in response to the continuous wave of customer invitations to understand and enrich their lifestyles powered by the rapidly evolving personal technology ecosystem."
—Trevor Duke, Head of Business Intelligence, WHSmith (British retailer)

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Customer's New Voice: Extreme Relevancy and ...
Publisher: Wiley
Book Condition: New

Top Search Results from the AbeBooks Marketplace

1.

McKean, John S.
Published by Wiley
ISBN 10: 111900232X ISBN 13: 9781119002321
Used Hardcover Quantity Available: 1
Seller
Atlanta Book Company
(Atlanta, GA, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Book Condition: Very Good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. Bookseller Inventory # G111900232XI4N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
£ 7.60
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

McKean, John S.
Published by Wiley
ISBN 10: 111900232X ISBN 13: 9781119002321
Used Quantity Available: 1
Seller
Mini City Media
(Raleigh, NC, U.S.A.)
Rating
[?]

Book Description Wiley. Book Condition: Acceptable. Light wear. Light interior markings. Bookseller Inventory # BOOK-5005-00976

More Information About This Seller | Ask Bookseller a Question

Buy Used
£ 4.76
Convert Currency

Add to Basket

Shipping: £ 3.20
Within U.S.A.
Destination, Rates & Speeds

3.

McKean, John S.
Published by John Wiley & Sons (2014)
ISBN 10: 111900232X ISBN 13: 9781119002321
Used Hardcover Quantity Available: 1
Seller
Fifth_Avenue
(Ipswich, United Kingdom)
Rating
[?]

Book Description John Wiley & Sons, 2014. Hardcover. Book Condition: Good. Unread copy in good condition, contains substantial creasing/dents to the cover and some shelf wear. Fast, daily dispatch 2-4 days for delivery within UK. International orders may take up to 3-4 weeks. July2016. Bookseller Inventory # mon0000110821

More Information About This Seller | Ask Bookseller a Question

Buy Used
£ 16.78
Convert Currency

Add to Basket

Shipping: £ 7.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

John J. McKean
Published by John Wiley and Sons
ISBN 10: 111900232X ISBN 13: 9781119002321
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons. Book Condition: New. Brand New. Bookseller Inventory # 111900232X

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 21.41
Convert Currency

Add to Basket

Shipping: £ 2.80
Within U.S.A.
Destination, Rates & Speeds

5.

Mckean, John J.
Published by John Wiley & Sons Inc (2014)
ISBN 10: 111900232X ISBN 13: 9781119002321
New Hardcover Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description John Wiley & Sons Inc, 2014. Hardcover. Book Condition: Brand New. 224 pages. 9.50x6.50x1.25 inches. In Stock. Bookseller Inventory # __111900232X

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 23.56
Convert Currency

Add to Basket

Shipping: £ 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

ISBN 10: 111900232X ISBN 13: 9781119002321
New Quantity Available: 5
Seller
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 21596016-n

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 27.65
Convert Currency

Add to Basket

Shipping: £ 2.11
Within U.S.A.
Destination, Rates & Speeds

7.

McKean, John S.
Published by Wiley (2014)
ISBN 10: 111900232X ISBN 13: 9781119002321
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2014. Hardcover. Book Condition: New. book. Bookseller Inventory # 111900232X

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 29.83
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

John S. McKean
Published by John Wiley and#38; Sons (2014)
ISBN 10: 111900232X ISBN 13: 9781119002321
New Quantity Available: > 20
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description John Wiley and#38; Sons, 2014. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FW-9781119002321

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 27.79
Convert Currency

Add to Basket

Shipping: £ 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

John S. McKean, Dan Bachrach
Published by John Wiley Sons Inc, United States (2014)
ISBN 10: 111900232X ISBN 13: 9781119002321
New Hardcover First Edition Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons Inc, United States, 2014. Hardback. Book Condition: New. 1. Auflage. 230 x 154 mm. Language: English . Brand New Book. Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer s new voice, this book describes how businesses are transforming inference-based predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Those offers range from the most basic app model of Give me your physical location, we ll find the best Thai restaurant near you, and give you an instant coupon to a more complex model such as an Electric utility value proposition: We ll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota s RD and customer experience enhancement. Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology smart phones, homes, vehicles, wearable technology, and Internet of Things and the new sharing culture to collect the higher value intentionally/ discretionarily shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques. Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering indirect data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business s cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old indirect competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage. * Learn how to catch up to the new digitalized consumer * Leverage direct consumer information from current megatrends * Navigate privacy s current and future metamorphosis * Unlock the untapped value of Big Data s true enabler Little Data Parsing incidentally volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today s forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer s New Voice shows businesses how to fulfill the promise and caveat of the new consumer: If you make my life easier, reward me, and respect my shared information: I will tell you my secrets. Bookseller Inventory # BZV9781119002321

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 32.62
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

John S. McKean, Dan Bachrach
Published by John Wiley Sons Inc, United States (2014)
ISBN 10: 111900232X ISBN 13: 9781119002321
New Hardcover First Edition Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons Inc, United States, 2014. Hardback. Book Condition: New. 1. Auflage. 230 x 154 mm. Language: English . Brand New Book. Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer s new voice, this book describes how businesses are transforming inference-based predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Those offers range from the most basic app model of Give me your physical location, we ll find the best Thai restaurant near you, and give you an instant coupon to a more complex model such as an Electric utility value proposition: We ll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota s RD and customer experience enhancement. Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology smart phones, homes, vehicles, wearable technology, and Internet of Things and the new sharing culture to collect the higher value intentionally/ discretionarily shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques. Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering indirect data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business s cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old indirect competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage. * Learn how to catch up to the new digitalized consumer * Leverage direct consumer information from current megatrends * Navigate privacy s current and future metamorphosis * Unlock the untapped value of Big Data s true enabler Little Data Parsing incidentally volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today s forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer s New Voice shows businesses how to fulfill the promise and caveat of the new consumer: If you make my life easier, reward me, and respect my shared information: I will tell you my secrets. Bookseller Inventory # AAH9781119002321

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 33.67
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are 8 more copies of this book

View all search results for this book