Customer Relationship Management: Concept, Strategy, and Tools

V. Kumar; Werner Reinartz

ISBN 10: 364220130X / ISBN 13: 9783642201301

Published by Springer, 2012

About this Item

Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2. Seller Inventory # G364220130XI5N00

Bibliographic Details

Title: Customer Relationship Management: Concept, ...

Publisher: Springer

Publication Date: 2012

Binding: Paperback

Condition: Fair

Dust Jacket Condition: No Jacket

Edition: 2nd Edition

About this title

Synopsis:

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About the Author:

Dr. V Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in Marketing at the J. Mack Robinson School of Business, Georgia State University. He holds a Ph.D. from the University of Texas at Austin. Dr. V Kumar's pioneering research on Customer Loyalty and Customer Lifetime Value has received broad attention. He was recently ranked as one of the top five scholars in marketing worldwide. Dr. Kumar has published over 160 articles in the form of journal papers, books (translated into six languages worldwide) and book chapters, conference proceedings, research reports, and case studies. His research has been widely published in premier journals such as Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of Marketing Research, Marketing Science, and Operations Research. He is the recipient of seven Lifetime Achievement Awards in Marketing, and is author/co-author of 9 Best Paper Awards in premier journals. Dr. Kumar serves on Editorial Review Boards of 12 scholarly journals and on several academic and corporate boards, as well as as a as a consultant for leading Fortune 500 corporations. He has taught over 24 courses across Bachelors, Masters and Doctoral programs in over 30 countries and is the recipient of eleven Teaching Excellence Awards. Werner Reinartz is a Professor of Marketing at the University of Cologne, Germany. Previously, he was the Cora Chaired Professor of Retailing and Management and Associate Professor of Marketing at INSEAD, France. His research interest and expertise focuses on the subjects of customer management, services, and retailing. In terms of research productivity, he has been rated among the top 2.5% of scholars in the world in terms of time? adjusted publication rate in the top four journals in the marketing disc