Creativity in Public Relations

Green, Andy

Published by Kogan Page Ltd
ISBN 10: 0749456507 / ISBN 13: 9780749456504
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2010. Fourth Edition. Paperback. Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. This title seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. Series: PR in Practice. Num Pages: 272 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 494. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes practical examples and research carried out by those in the PR industry who are regarded as creative by their peers.  By clearly establishing a definition of "creativity," this book will help PR practitioners use the creative process to greater effect in their work. The fourth edition of this popular title includes new case studies and updates on the increasing importance of social media in public relations.

From the Publisher: Andy Green has run his own public relations and marketing consultancy in Wakefield for the last five years. He has some 18 years experience in the public relations profession spanning both in-house in the public sector, and in consultancy. he is a former chairman of the Institute of Public Relations' Yorkshire Group.

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Title: Creativity in Public Relations
Publisher: Kogan Page Ltd
Book Condition: New

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Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Book Condition: New. 4th Revised edition. Language: English . Brand New Book ***** Print on Demand *****. Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five Is of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five Is of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of creativity , this third edition will help PR practitioners and general readers to get under the skin of the creative process and use it to greater effect in their work. Bookseller Inventory # APC9780749456504

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Book Description Kogan Page. Paperback. Book Condition: New. Paperback. 256 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the five Is of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes practical examples and research carried out by those in the PR industry who are regarded as creativeby their peers. By clearly establishing a definition of creativity, thisbook will help PR practitioners use the creative process to greater effect in their work. The fourth edition of this popular title includes new case studies andupdates on the increasing importanceof social media in public relations. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780749456504

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