Title: Creativity in Public Relations
Publisher: Kogan Page Ltd
Binding: Soft cover
Book Condition: New
2010. Fourth Edition. Paperback. Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. This title seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. Series: PR in Practice. Num Pages: 272 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 494. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780749456504
Synopsis: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. "Creativity in Public Relations" seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Descrizione del libro: Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process.
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