Creativity in Public Relations

Green, Andy

Published by Kogan Page Ltd
ISBN 10: 0749456507 / ISBN 13: 9780749456504
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2010. Fourth Edition. Paperback. Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. This title seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. Series: PR in Practice. Num Pages: 272 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 494. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. "Creativity in Public Relations" seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Recensione: This book explores elements of the creative process and how it can be understood by public relations practitioners. --Book News Inc

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Title: Creativity in Public Relations
Publisher: Kogan Page Ltd
Book Condition: New

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Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Book Condition: New. 4th Revised edition. 232 x 156 mm. Language: English . Brand New Book ***** Print on Demand *****.Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five Is of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five Is of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of creativity , this third edition will help PR practitioners and general readers to get under the skin of the creative process and use it to greater effect in their work. Bookseller Inventory # APC9780749456504

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Book Description Kogan Page Ltd, United Kingdom, 2010. Paperback. Book Condition: New. 4th Revised edition. 232 x 156 mm. Language: English . Brand New Book ***** Print on Demand *****. Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five Is of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five Is of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of creativity , this third edition will help PR practitioners and general readers to get under the skin of the creative process and use it to greater effect in their work. Bookseller Inventory # APC9780749456504

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