Corporate Communication: A Guide to Theory and Practice
Cornelissen, Joep P.
ISBN 10: 1473953707 ISBN 13: 9781473953703
Published by SAGE Publications Ltd, 2017
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About this Item
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Synopsis:
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.
Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
About the Author: Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Corporate Communication: A Guide to Theory ...
Publisher: SAGE Publications Ltd
Publication Date: 2017
Binding: paperback
Condition: Acceptable
Edition: 5th or later Edition
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Corporate Communication : A Guide to Theory and Practice
Published by
SAGE Publications, Limited, 2017
ISBN 10: 1473953707
ISBN 13: 9781473953703
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Corporate Communication : A Guide to Theory and Practice
Published by
SAGE Publications, Limited, 2017
ISBN 10: 1473953707
ISBN 13: 9781473953703
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 19046772-20
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