ISBN 10: 3037681683 / ISBN 13: 9783037681688
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From the 1930s, Olivetti, the manufacturer of business products, was widely regarded as the pioneer of corporate architecture. During the 1990s, the concept became firmly established as a basic component of a corporate identity. Architecture and design are used to control the interior and exterior image of company headquarters and office buildings, to production sites and store interiors. Corporate architecture includes both individual projects ranging from high rises to trade fair booths, as well as company-wide design schemes such as that of the Apple stores around the world.
The vitalizing and expressive power of architecture as a ‘business card made of stone’ intends to reflect the self-image of a company and a brand’s identity with the aim of expressing the corporate philosophy through architectural symbolism and constructional cultural qualities. Representing very different approaches, the examples from around the world gathered in this book present the whole scope of this extensive topic.

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Uffelen, Chris van:
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Book Description Braun Publishing, 2014. Gb - (OVK: 49,90). Book Condition: Sehr gut. 256 S. MÄNGELEXEMPLAR: UNGELESEN und VOLLSTÄNDIG, aber mit leichten äußeren LAGER-/TRANSPORTSPUREN. Mit einem STEMPEL im BUCHSCHNITT als Mängelexemplar gekennzeichnet. Sofort versandfertig! Sprache: Englisch Gewicht in Gramm: 1725. Bookseller Inventory # 50974

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van Uffelen, Chris:
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Book Description Braun Publishing, 2014. gebunden. Book Condition: Sehr gut. 1., Aufl.. 256 S. Messeware mit Lagerschäden / als Mängelexemplar gekennzeichnet, Lagerspuren vorhanden Sprache: Englisch Gewicht in Gramm: 1728. Bookseller Inventory # 55096

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Book Description Braun Publishing, 2014. Gebunden. Book Condition: Sehr gut. Als Pionier von Corporate Architecture gilt seit den 1930er Jahren der Büromaschinenbauer Olivetti. In den 1990er Jahren hat sich das Konzept als fundamentaler Bestandteil einer Corporate Identity etabliert. --------------------------------------------------------------------- Mängelexemplar - Artikelzustand Sehr gut: Hierbei handelt es sich um unbenutzte Bücher mit leichten Lager- und Transportschäden (angestoßenen Ecken, Kratzer auf dem Umschlag, Beschädigungen/Dellen am Buchschnitt oder ähnlichem) die nicht mehr als neuwertig gelten, sich ansonsten aber in tadellosem Zustand befinden. Diese Bücher sind mit einem Stempelaufdruck am unteren Buchschnitt als solche markiert. Sie waren nie in Privatbesitz und werden von Buchhändlern und Verlagen gesammelt. Diese Bücher kaufen wir dann palettenweise bei Verlagen und Großhändlern ein, was uns die günstigen Preise für Sie ermöglicht. Wir verkaufen keine Bücher mit fehlenden Seiten bzw. CDs! Alle Artikel werden von uns überprüft. Verschickt werden nur Artikel, die den Zuständen 'gut' bis 'sehr gut' entsprechen. Auch wir lieben Bücher und verkaufen nur Ware, die wir uns auch selbst ins Regal stellen würden. --------------------------------------------------------------------- in 2-3 Tagen vorrätig. Bookseller Inventory # 03768168M

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