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Copywriting Made Simple

ISBN 10: 178901364X / ISBN 13: 9781789013641
New Condition: New
From Speedy Hen (London, United Kingdom)

AbeBooks Seller Since 26 November 2009 Seller Rating 5-star rating

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Title: Copywriting Made Simple

Book Condition: New

About this title

Synopsis:

 

Copywriting is writing with purpose. It s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

 

You ll learn how to... 

 

Write clearly, simply and engagingly 

Choose a killer headline and a strong structure

Use 20 proven strategies for creative copywriting

Harness the power of persuasion and psychology

Create a unique tone of voice for a brand

 

Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

 

Tom s put a lifetime of learning into this book... an incredibly thorough briefing on copywriting.  Dave Trott, Creative legend, agency founder, author and teacher.

 

Educational, entertaining and energetic... prepare to dig deep and enjoy!  Katherine Wildman, Host, The Writing Desk.

Review:

'One of the best Copywriting books of all time' --- BookAuthority

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