Conversations with Marketing Masters

Mazur, Laura; Miles, Louella

Published by Wiley
ISBN 10: 0470025913 / ISBN 13: 9780470025918
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0470025913 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #

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Synopsis: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great ? and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

From the Back Cover: Conversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our era?s most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations offer leading-edge thinking as a basis for shaping the marketing future.

Introducing the Marketing Masters?

  •  Philip Kotler
  • David Aaker
  • Jean-Claude Larreche
  • Regis McKenna
  • Don Peppers
  • Martha Rogers
  • John Quelch
  • Al Ries
  • Don Schultz
  • Patricia Seybold
  • Jack Trout
  • Lester Wunderman

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Conversations with Marketing Masters
Publisher: Wiley
Binding: Hardcover
Book Condition: New

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Laura Mazur, Louella Miles
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