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Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.
The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.
Twenty-four cuting edge issues are evaluated for scholars and practitioners in the volatile field of competitive intelligence.
Title: Controversies in Competitive Intelligence ...
Book Condition: New
Book Description Praeger, 2003. Book Condition: Fair. N/A. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP91400021
Book Description Praeger, 2003. Book Condition: Good. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP81623367
Book Description Praeger. Hardcover. Book Condition: Fair. Bookseller Inventory # G1567205607I5N00
Book Description Greenwood Press, 2003. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. , 850grams, ISBN:1567205607. Bookseller Inventory # 6563838
Book Description Praeger, 2003. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG1567205607
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97815672056024.0
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97815672056023.0
Book Description Praeger Publishers, Westport, CT, 2003. Hardcover. Book Condition: Fine. 345p. Bookseller Inventory # NGY33542
Book Description Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-15139
Book Description Book Condition: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-190516-83114