Consumption and Marketing: Macro Dimensions

Russell W. Belk, Nikhilesh Dholakia, Alladi Venkatesh

ISBN 10: 0538850507 / ISBN 13: 9780538850506

Published by South-Western Pub, 1995

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: South-Western Pub Pub Date: 4/11/1995 Binding: Paperback Pages: 256 first edition.

Seller Inventory # 6503984

Bibliographic Details

• Title: Consumption and Marketing: Macro Dimensions
• Publisher: South-Western Pub
• Publication Date: 1995
• Language: English
• ISBN 10: 0538850507
• ISBN 13: 9780538850506
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

The six essays in this collection focus on exploring the macro dimensions of consumption and marketing. It attempts to foster dialogue between marketing researchers and social sciences. The essays are mainly by marketing scholars, and the commentaries on the essays are by social scientists.