Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
David L. Loudon; Albert J. Della Bitta
ISBN 10: 0070387672 ISBN 13: 9780070387676
Published by McGraw-Hill College, 1993
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About this Item
Description:
Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0070387672I3N10
Synopsis:
This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.
About the Authors:
Northeast Louisiana University
University of Rhode Island-Kingston
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer Behavior: Concepts and Applications...
Publisher: McGraw-Hill College
Publication Date: 1993
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780070387676. Seller Inventory # 8825399
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Consumer Behavior: Concepts and Applications (Mcgraw-Hill Series in Marketing)
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780070387676. Seller Inventory # 8490007
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_366785902
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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Condition: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Seller Inventory # BSM.GG70
Consumer behavior: Concepts and apllications
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Hardcover. Condition: Fair. Aus Bibliothek aussortiert; Leichte Rillen / Abschürfungen / Risse / Knicke. Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. Seller Inventory # 1b8455ed-bc7c-4d1d-bfd1-cf51001b5bdf
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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Hardcover. Condition: Very Good. Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780070387676
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Published by
McGraw-Hill Inc.,US 01/12/1992, 1992
ISBN 10: 0070387672
ISBN 13: 9780070387676
Used
Hardcover
Seller: Bahamut Media, Reading, United Kingdom
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Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780070387676
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