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The Complete Marketer: 60 Essential Concepts for Marketing Excellence

McDonald, Malcolm, Meldrum, Mike

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ISBN 10: 0749466766 / ISBN 13: 9780749466763
Published by Kogan Page
New Condition: New Soft cover
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A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503. . 2013. Paperback. . . . . Bookseller Inventory # V9780749466763

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Title: The Complete Marketer: 60 Essential Concepts...

Publisher: Kogan Page

Binding: Soft cover

Book Condition:New

About this title

Synopsis:


The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters ? including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team. 

McDonald and Meldrum have simplified the marketing discipline ? translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.

Book Description:

A thorough grounding in all aspects of marketing - from direct mail to online media - for non-marketing professionals

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