Coloring Your Brand

Peng, Yang

Published by CYPI Press
ISBN 10: 1908175338 / ISBN 13: 9781908175335
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Description:

Judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. This book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. Num Pages: 208 pages, 600 Illustrations. BIC Classification: AKC; AKL. Category: (G) General (US: Trade). Dimension: 286 x 212 x 23. Weight in Grams: 1326. . 2014. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory #

About this title:

Synopsis: Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place.

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Bibliographic Details

Title: Coloring Your Brand
Publisher: CYPI Press
Book Condition: New

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Colouring your Brand
ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description 2014. Gebunden. Book Condition: Gebraucht. Gebraucht - Sehr gut Ungelesenes, vollständiges Exemplar; in sehr gutem Zustand mit leichten Lagerspuren, als Mängelexemplar gekennzeichnet - Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer - a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place. 0 pp. Englisch. Bookseller Inventory # INF2000233436

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Dopress Books (Editor)
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ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description Cypi Pr, 2013. Hardcover. Book Condition: Brand New. 256 pages. 11.75x9.00x1.00 inches. In Stock. Bookseller Inventory # zk1908175338

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Yang Peng
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Book Description Gingko Press Inc., 2014. Hardcover. Book Condition: New. book. Bookseller Inventory # 1908175338

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Yang Peng
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Yang Peng
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