Coloring Your Brand

Peng, Yang

Published by CYPI Press
ISBN 10: 1908175338 / ISBN 13: 9781908175335
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Judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. This book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. Num Pages: 208 pages, 600 Illustrations. BIC Classification: AKC; AKL. Category: (G) General (US: Trade). Dimension: 286 x 212 x 23. Weight in Grams: 1326. . 2014. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory #

Bibliographic Details

Title: Coloring Your Brand
Publisher: CYPI Press


Book Condition: New

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Yang Peng
Published by CYPI Press 2013-12-02 (2013)
ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description CYPI Press 2013-12-02, 2013. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LBR-01257864

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Peng, Yang
ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description Book Condition: New. Bookseller Inventory # 19781273-n

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Yang Peng
Published by CYPI Press, United Kingdom (2014)
ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description CYPI Press, United Kingdom, 2014. Paperback. Book Condition: New. 284 x 212 mm. Language: English . Brand New Book. Colouring Your Brand judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks into each case at their leading designers, their customers, their brand identity, and their objectives. It makes the key judgments: how well do they use colour, how central is colour to their brand image, and what can their experience teach us? It is a provocative and absorbing analysis. Bookseller Inventory # LIB9781908175335

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Yang Peng
Published by CYPI Press, United Kingdom (2014)
ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description CYPI Press, United Kingdom, 2014. Paperback. Book Condition: New. 284 x 212 mm. Language: English . Brand New Book. Colouring Your Brand judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks into each case at their leading designers, their customers, their brand identity, and their objectives. It makes the key judgments: how well do they use colour, how central is colour to their brand image, and what can their experience teach us? It is a provocative and absorbing analysis. Bookseller Inventory # LIB9781908175335

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Yang Peng
Published by Gingko Press Gmbh (2013)
ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description Gingko Press Gmbh, 2013. Book Condition: New. Bookseller Inventory # L9781908175335

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ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description Gingko Press Gmbh Nov 2013, 2013. Taschenbuch. Book Condition: Neu. 287x215x25 mm. Neuware - Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer cm- a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place. 255 pp. Englisch. Bookseller Inventory # 9781908175335

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Dopress Books
Published by Gingko Press Gmbh Nov 2013 (2013)
ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description Gingko Press Gmbh Nov 2013, 2013. Taschenbuch. Book Condition: Neu. 287x215x25 mm. Neuware - Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer cm- a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place. 255 pp. Englisch. Bookseller Inventory # 9781908175335

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Dopress Books
Published by Gingko Press Gmbh Nov 2013 (2013)
ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description Gingko Press Gmbh Nov 2013, 2013. Taschenbuch. Book Condition: Neu. 287x215x25 mm. Neuware - Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer cm- a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place. 255 pp. Englisch. Bookseller Inventory # 9781908175335

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Dopress Books
Published by Gingko Press Gmbh Nov 2013 (2013)
ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description Gingko Press Gmbh Nov 2013, 2013. Taschenbuch. Book Condition: Neu. 287x215x25 mm. Neuware - Judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. This book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. 255 pp. Englisch. Bookseller Inventory # 9781908175335

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Published by Cypi Press December 2013 (2013)
ISBN 10: 1908175338 ISBN 13: 9781908175335
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Book Description Cypi Press December 2013, 2013. Trade Paperback. Book Condition: New. 'Coloring Your Brand' judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks at each brands leading designers, their customers, their brand identity, and their objectives. Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place. Bookseller Inventory # 174285

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