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California Casual: Fashions, 1930S-1970s (Schiffer Book for Collectors and Designers)

Reilly, Maureen

Published by Schiffer Pub Ltd
ISBN 10: 0764312464 / ISBN 13: 9780764312465
New / Hardcover / Quantity Available: 3
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Title: California Casual: Fashions, 1930S-1970s (...

Publisher: Schiffer Pub Ltd

Binding: Hardcover

Book Condition: New

Description:

Num Pages: 176 pages, 275 color photos, 65 b/w photos. BIC Classification: 1KBBWF; AK; JFCK. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 222 x 288 x 21. Weight in Grams: 1266. . 2001. First Edition. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780764312465

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Synopsis: Casual clothing, swimwear in particular, is strongly associated with the California lifestyle, and the design and manufacture of casual clothing has long been the foundation of Californias garment industry. This book explores that industry as it developed in California from the 1930s through the 1970s, with emphasis on clothing and textile designs suffused with the sunshine spirit. Included are fashions from major swimwear companies such as Catalina, Cole, and Rose Marie Reid; sportswear from leaders like Koret and Alice of California; and a wonderful chapter paying tribute to that most western of fabrics, blue denim. More than 330 photographs and advertisements illustrate the colorful, cheerful, and charming nature of vintage casual clothing. Collectors, designers, and fashion historians will appreciate the profiles of California artisans and their influence on fabric technology. Includes price guide and a helpful glossary of fashion and fabric terminology.

Product Description: Vintage casual clothing is colorful, cheerful, and charming. More than 330 photographs and vintage advertisements illustrate the development of the casual clothing industry in sunny California from the 1930s through the 1970s. Individual chapters cover swimwear from companies such as Catalina, Cole, and Rose Marie Reid; sportswear from Koret and Alice of California; and that most western of fabrics, blue denim. Also includes profiles of California artisans and their influence on fabric technology, plus a price guide and glossary.

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