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With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very poor: early failure leads to frustration and stagnation.
But what if there were a faster way to appreciate the new Asia, to understand better how Asians strategize and practice business? How could companies avoid the many pitfalls and accelerate their learning curves? What could make them sit up and realize that a fresh business approach to Asia, combining the best of East and West, could substantially increase their success rate?
Professor Chow-Hou Wee and Fred Combe share their combined academic and real world wisdom in an East-meets-West collaboration. In this book, they blend the practical, cultural, and historical realities of doing business in Asia with anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably, Sun Zi Bingfa, the most well known Chinese military treatise in the world.
Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.
About the Author: Chow-Hou Wee is currently Professor of Strategy and Marketing as well as Head of the Marketing and International Business Division at the Nanyang Business School in Nanyang Technological University. He is an Honorary Professor of the Faculty of Management of Xiamen University (China) and the Universiti Tunku Abdul Rahman of Malaysia.A former Merit, Colombo Plan, and Commonwealth scholar, Professor Wee received his MBA and Ph.D. from the Ivey School of Business Administration, the University of Western Ontario, in Canada. He was awarded the Public Administration Medal (Silver) in 1995, the Public Service Medal in 1999, and the Public Service Star in 2006 by the President of Singapore. On the corporate front, Professor Wee has served as a Board Director in various statutory boards and corporate entities, including HTL International Holdings Ltd., National Productivity Board, Telecommunications Authority of Singapore, Neptune Orient Lines Ltd., and China Precision Technology Ltd. He is also a judge for the Annual Business Times-DHL Business Awards.Professor Wee has over 300 publications in various international, regional, and local journals and conference proceedings, and is the author/senior author of several bestselling books. He has consulted and conducted executive training to over 250 major corporations in over 30 countries and/or economies, including Fortune 500 companies and major companies such as Dell, Motorola, Nokia, Roche Diagnostics, and Givaudan. He is regularly invited to address major business and professional conferences around the world.
Title: Business Journey to the East: An East-West ...
Publisher: McGraw-Hill Education / Asia
Publication Date: 2008
Book Condition: Good
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004311482
Book Description McGraw-Hill Singapore - Professional, U.S.A., 2008. Softcover. Condition: Near Fine. Dust Jacket Condition: No Dustjacket. 1st Paperback Edition. near fine in softcover; a solid copy; remainder mark bottom edge; ALL ORDERS SHIPPED WITH DELIVERY CONFIRMATION; Size: 5 x 8". Book. Seller Inventory # 50084D
Book Description McGraw-Hill Education / Asia. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 3066146705
Book Description McGraw-Hill Education / Asia, 2008. PAPERBACK. Condition: Good. 0071278028 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # Z0071278028Z3
Book Description McGraw-Hill Education / Asia, 2008. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0071278028-2-4
Book Description McGraw-Hill Education (Asia), 2008. Paperback. Condition: Used: Good. Seller Inventory # SONG0071278028
Book Description McGraw-Hill Education (Asia), 2008. Paperback. Condition: New. First. Seller Inventory # DADAX0071278028
Book Description McGraw-Hill Education / Asia, 2008. Condition: UsedAcceptable. book. Seller Inventory # M0071278028_4
Book Description Condition: New. New. Seller Inventory # M-0071278028