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Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Marshall Phelps

37 ratings by Goodreads
ISBN 10: 0470432152 / ISBN 13: 9780470432150
Published by Wiley, 2009
New Condition: New Hardcover
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Bibliographic Details

Title: Burning the Ships: Transforming Your ...

Publisher: Wiley

Publication Date: 2009

Binding: Hardcover

Book Condition: New

Edition: 1.

About this title


Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.


"This is a book as much about teams and organizations managingconflict brought on by significant change as it is aboutintellectual property (IP). Intertwined throughout a series ofengaging and personal stories - showing how Microsoft instituted astrategic personality makeover from a monopolisitc bully to arespected collaborative partner - are lessons that every businessperson can use in building and implementing diverse teams to meetclear strategic objectives.Anyone who invests the short time toindulge the personal stories of this book will come away with arenewed sense of commitment to implementing fully cross-functionalteams, as Phelps clearly shows as a key element to the successfultransformation of a software powerhouse "going it alone" tospurring innovation and economic progress benefitting all ofsociety." (Journal of Product Innovation Management, 2010;27)

"Phelps (corporate vice president for intellectual propertypolicy & strategy, Microsoft) and journalist Kline (Rembrandtsin the Attic) have written a brisk and engaging book aboutMicrosoft's radical overhauling of its intellectual property (IP)strategy. Phelps, the principal architect of this new strategy, gives the reader an insider's perspective on his struggle toovercome Microsoft's traditional use of its intellectual propertyas a "weapon" against competitors and to transform the company intoa key player in the new business environment of "openinnovation....the book is worth reading for its portrait of amajor corporation undergoing massive change and for its lucidexplanations of IP business strategy. Recommended for seriousbusiness readers." (Library Journal, July 15, 2009)

"Could Microsoft's ability to produce intellectualproperty be the company's future salvation? A few weeks ago, I complained that Microsoft wasn't innovating. Yet the bookBurning the Ships talks of Microsoft's burgeoningintellectual property treasure chest. Burning the Shipsshows the way to another outlet for Microsoft's innovation.Instead of trying to hold their intellectual property close to thevest, Microsoft is beginning to open up the IP treasure chest andlet others try to do the work of bringing those products tomarket." (InformationWeek, June 1, 2009)

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