Building Successful Online Communities
Num Pages: 328 pages, 62 b&w illus. BIC Classification: JFFP; UD. Category: (P) Professional & Vocational. Dimension: 236 x 185 x 21. Weight in Grams: 684. . 2012. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780262016575
About this title:
Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster--not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The social sciences can tell us much about how to make online communities thrive, offering theories of individual motivation and human behavior that, properly interpreted, can inform particular design choices for online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.The book focuses on five high-level design challenges: starting a new community, attracting new members, encouraging commitment, encouraging contribution, and regulating misbehavior and conflict. By organizing their presentation around these fundamental design features, the authors encourage practitioners to consider alternatives rather than simply adapting a feature seen on other sites.
About the Author:
Robert E. Kraut is Herbert A. Simon Professor of Human-Computer Interaction at Carnegie Mellon University.
Paul Resnick is Professor at the University of Michigan's School of Information.
Sara Kiesler is Professor of Human Computer Interaction at Carnegie Mellon University. She has been elected into the CHI Academy by The Association for Computing Machinery's Special Interest Group on Computer-Human Interaction (ACM SIGCHI) in recognition of her outstanding leadership and service in the field of computer-human interaction.
Title: Building Successful Online Communities
Publisher: MIT Press Ltd
Book Condition: New
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